New around here? We’re an independent marketing agency delivering strategy, content development, industry insights, social media campaigns, digital campaigns, branding, copywriting, and end-to-end event management services – with a whole lot of heart.

Created to assist time-poor marketers, small business owners, artists, musicians, start-ups, and anyone else in need of freelance assistance, we help small businesses reach their audience by providing practical solutions through:

Strategy | Social Content Digital Events

If you’re after something outside our remit, we collaborate with a team of professional photographers, designers, and additional on-site event personnel to meet any brief.

meet the team

Lara Chrystal's bio and work summary providing more information about-us, Matchstick Marketing.

Lara Chrystal | FOUNDER & MD

Lara is a marketer and event manager living and working on Gadigal Land [Sydney]. She has worked in the marketing and events industries for more than fifteen years, working across markets within the United Kingdom, Asia-Pacific, North America, Europe and Southeast Asia regions.

Lara has worked with both big and small brands in industries including music, disability, eCommerce, hospitality, sporting, tech and more. She founded independent agency Matchstick Marketing in March 2019 after deciding to be more in control of the brands she worked with and projects she worked on. Lara is dedicated to shifting the way the marketing industry operates, focusing on driving brand ethics and environmental sustainability. 

Mostly residing in Sydney with a stint in Hong Kong, the focus on building core networks within Australia & New Zealand provides optimal growth experiences for clients. Lara is focussed on building strong, trusting, and lasting relationships with every client she works with.

We’re storytellers.
We’re content creators.
We’re a marketing agency.

9am-7pm // Monday
9am-7pm // Tuesday
9am-7pm // Wednesday
9am-7pm // Thursday
9am-5pm // Friday

Available on weekends for capturing content, working events, conducting interviews, meeting small business owners outside of their operating hours, or for brands to simply learn moreweekends by request.

We live and work on the stolen lands of the Gadigal people of the Eora Nation and respect and acknowledge Elders past, present and emerging.