IN THE HOUSE, ON THE HOUSE

In the house, On the house wrap up

Friday 22 May 2020


On Monday 30 March, 2020 we launched ‘In the house, On the house’ – a complimentary consultation offering for small businesses affected by covid-19. ‘ITHOTH’ was established to provide all sole traders, SMEs, freelancers, bands, artists, or start-ups who were stuck¬†in the house, phone or email consultations¬†on the house. Simple.

Absolutely free, the purpose of this service offering was to provide advice and information to small business owners based on their current marketing efforts and what can be done during covid-19 to keep their head above water. Like many businesses in many industries, we too felt the weight of what was to come.

Over the course of six weeks we spoke to LOTS of incredible people. We not only wanted to help others, but aimed to keep ourselves busy during isolation, too!

See below all the interesting bits and pieces we found during the process:

Logistics was our smallest category for In the house, On the house
Transport, freight and logistics companies were our smallest category.

40% of businesses were creatives for In the house, On the house
40% of businesses were musicians, artists, marketers and creatives.

Only 27% of businesses are running paid social media ads.
Only 27% of businesses are running paid social media ads.

47% of businesses needed website guidance for In the house, On the house
47% of businesses needed guidance with their website.

53% of businesses were new
53% of businesses were new (less than three years old).

Most In the house, On the house businesses use Facebook with 87% total
Most businesses favour Facebook as their main social media business platform.

THE END!

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Matchstick Marketing closing banner

Thank you to everyone who participated in. We hope you found it as interesting, engaging and valuable as we did – Lara Chrystal, Matchstick Marketing

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